People are afraid to say no, so it is important we show them that exit door and make it OK for them to take it. In the end it will save us lots of time, energy and frustration. Mostly we will not fool ourselves by thinking we have a lead when we don't...

So many entrepreneurs hear "I don't have the money" and simply accept that as a no. It is vital you understand what it REALLY means so you can get to the real answer and be able to move your potential client forward or let them go.

Following up is critical, but there is one simple thing we can do to make it easier and QUICKER for people to respond! This quick video teaches you how.