About
Why I Do What I Do
When I graduated from iPEC (my coach certification training) in 2004, I had already secured a handful of clients and I was locked into the fact that I was born to be a professional life coach!
I could not have been more passionate about coaching and knew it was my future. I quickly transitioned out of the fitness industry and was full on with my coaching business.
Over the next eleven years, I created incredible success as a life/business coach. I created my first six figure year in 2005 and never looked back. While I couldn’t have been more fulfilled doing the work I was doing while bringing in a healthy income… It was challenging and I worked really diligently at the skillsets required for success.
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Fast forward to 2014. I was invited back to iPEC to do a few presentations on how to build a successful coaching business. The call had over 180 coaches present and the response I received after was overwhelming in a positive way.
Some of the coaches sought me out and hired me to help them with their business. I quickly realized how much they required my help and guidance.
It wasn’t coaching… It was mentorship. They required someone to guide them and show them the path forward. Weed out all the noise and get them laser focused on what mattered the most to help them create their dream business, getting paid to do what they love!
I had this bug that was hard to ignore. Every time I worked with a coach in this capacity, I felt this calling, a duty, a responsibility to be helping more coaches.
About 8 months later I was invited back to iPEC to do another call.
Same response, same results, same feeling.
Yet this time I decided to tear down my existing life coaching business and completely shifted my work to Help Coaches Take the Leap and Transition to a Full Time Business!
I launched this website going full steam into this space and quickly saw what was out there. A lot of hype, strategies, hacks and “secrets” to creating a six and seven figure business.
Yet what I knew was something different. I had created my consistent results via the fundamentals. Becoming great at the skill sets of selling and presenting.
Consistently Communicating to Create Conversations
So here we are now, 21 years as a full time coach… the first 11 I did it for myself and since 2015 I have been helping other coaches do it for themselves!
I pride myself in teaching the fundamentals of a coaching business and have seen the results in the success of my students!
Now that I have been helping coaches in this space for 10 years, I have seen many of them create their own massive success as you can witness in our Success Stories!
So I continue in this space because for us as coaches, the passion for helping others via coaching is REAL!
I am dedicated to helping you realize that dream, now!
Jeff has had the great opportunity to work with companies such as:
About Jeff
Jeffrey St Laurent graduated from the University of Massachusetts at Amherst with a BS in Exercise Physiology. He opened his own personal training business and became a leader in the fitness industry with a career spanning close to 20 years.
He was featured on dozens of educational fitness DVDS distributed around the world and had the opportunity to do work with clients such as Nike and Microsoft where he was featured on Xbox One Fitness.
Constantly looking to grow and find new ways to help people, he attended and graduated from the Institute for Professional Excellence in Coaching (iPEC) in 2004.
It was there he fell in love with coaching and shifted his focus to open his own Seminar and Coaching Company: TrueYouNow.com
Jeff took the leap from part-time coach and made it his full time career in late 2004 and has never looked back.
Since then he has devoted over 14,000 paid coaching hours with clients and is a highly sought after presenter and business coach.
Jeffrey is the author of the highly inspiring book “Being Fulfilled” as well as four other personal and business development audio training programs that benefit entrepreneurs at all levels of conscious development.
Jeff’s WHY is simple: “To be a part of people’s success.” Knowing he can be or help create the catalyst to change someone’s life for the better is what drives him.
On a personal level
Jeff likes a simple, quiet life and has many passions and hobbies!
He has fun detailing his car, flying drones, racing RC cars and playing board games with his friends.
He and his son share a passion for fish keeping and have five aquariums between them that he really enjoys maintaining!
Jeff stays fit and active with Crossfit, lifting weights and is an avid golfer!
There is nothing better than spending time with the people he loves the most… friends, parents and one younger brother and wife who have three beautiful children.
Jeff is most proud of his own family he has created with his wife Alyssa, their 19 year old son, Keaton, and their fur babies Lucy and Kobe. Family is the one piece that gives him massive joy and fulfillment!
They most enjoy spending time at their lakehouse near Lake Winnipesaukee, out on their boat enjoying life together!
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LAUNCHING YOUR FULL TIME COACHING BUSINESS- FIRST THREE VITAL STEPS