Call#6- How to build your tribe and keep them for life

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Call Notes Courtesy of my client- Eyra Wright (she is amazing!)

 

Point #1        Coaches – Just get started.

Send emails any way!

Keep going any way!

Point #2        Build Your Community – Your Tribe

Giving what you know and asking for nothing in return – It is OKAY!

• That is what they did with the Internet
• That is what they did with Facebook

Jeff’s Private Group – Coach Collaboration

Jeff has created A Private Facebook Group:  https://www.facebook.com/groups/SellingCoaching/

The Purpose

• Get interactive support
• Permission to be scared
• Creating a platform you cannot do without!

HOT TIP: Steps for getting over being overwhelmed – Too Much Information!!!!

1. Take a look at everything you subscribe to and unsubscribe
2. Which ones will you not follow anymore
3. Turn Off Notifications

Heart-Centered Selling:

How to build your tribe and keep them for life

Customers are your equity!

Technically here is the bottom line.

• The essence of our business is building a database
• Creating a connection with people
• It is not about numbers! WOW! It is about engaging people!
• It is about sustainability!
• They defend us; they want to live in the neighborhood!
• Authentic and Unconditional giving

The truth on content

• You can only keep so much content
• Pair It Down!
• The change is how you teach it

 Developing your unique character

• A different perspective on covering your niche (who is my message for really?)
• Why do we fall in love with superheroes or movie characters?
• What’s your movie (back story) role? Lean into your back story!
• Use what you have worked through as a connection point!

How to develop your message, niche

• Go to the places you have been over the years
• Align with your own challenges
• Align with your own struggles
  • What was embarrassing?
  • What was hard?
  • How did you overcome it?
  • How do you maintain?
• When you align with your character the character becomes your Ali!
• Document your progress – I can create results
• Share your life (get rid of the limiting belief “I want to keep my life private”
• Are you likeable? Be relatable!
• Go to people who know your flaws and still like you. What is it about you they like?
• You become the SuperHero!

Your evolution

• Your message and your business will change!
• You evolve or your die!

How to be “real life”

• Think about the jargon that you use – If you have to look it up it is jargon!
• Make it plain
• Keep it simple
• Think about your audience and what they understand
• Don’t talk “coach speak”
• Look at the world and just speak of how you see the world today
  • People are overweight
  • People are broke and have money issues
  • People are dissatisfied with family and jobs
• Use real terminology

Why watching TV is so important

• Watch reality TV
• What are people really going through?
• See how people get connected to characters
• Watch shows that relate to your niche and share with your clients
• Create – Non-intimidation connection point