Show#251​- The cold approach for new business

with Jeffrey St Laurent

Topic: The cold approach for new business

A “cold” marketing approach is reaching out to someone you do not know and they do not know of you.

Most coaches hate “cold calling” or anything that has to do with reaching out to a “cold market.”

Yet if we want to be in business long term we must at some point speak with people outside our current database.

This Live Show is all about the cold approach and how to navigate it!


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